For example, significant attention has been focused on the import of conformity on voter turnout and participatory behaviors [ 10 ], including the effects of social pressure on the electoral behavior of ordinary citizens [ 11 — 15 ].
Informational influence happens when people change their behavior in order to be correct. When the soldiers are marched to their inevitable death knowingly that they are gonna be killed, by their military generals who are in turn controlled by the higher command … Hive mind and social conformity kicks in and the soldiers don't even try to retreat because of their years of rigorous training and programming read : false programming.
In both cases, humans exhibit conformity behavior; however only in private acceptance do they actually update their beliefs due to the social delivery of new information. By doing this they are conforming to the behaviour expected by their superiors but also by the behaviour of their fellow Officers.
It creates a feeling that compels you to blindly follow the people that you want to have like you. In turn, conversion, otherwise known as private acceptance, involves both publicly and privately agreeing with the group's decision.
That said, conformity back fires and studies in conformity show that people will ignore their own perceptions in order to "get along" with others, even groups of strangers.